Dragon Boat (Food-) Festival
Trend-Name
Dragon Boat (Food-) Festival
Trend-Categorie
- Food-Trend
Trend-Description
Zongzi season is here! The Dragon Boat Festival brought a wave of global curiosity for sticky rice dumplings wrapped in bamboo leaves. Once niche, these traditional foods are now embraced by international audiences seeking heritage and flavor stories.
Wow factor or special feature
Cultural food rituals like this one thrive in a storytelling-driven market. Gen Z loves the “tradition-meets-trend” aesthetic.
Relevant SoMe hashtags
#Zongzi #DragonBoatFestival #TraditionalFood #StickyRice #FoodCulture
