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Baja Blast Is Becoming Taco Bell’s Beverage Operating System

Baja Blast Is Becoming Taco Bell’s Beverage Operating System

An 11-year PepsiCo deal and Live Más Café tests show how Baja Blast is shifting from cult soda to repeatable restaurant beverage infrastructure.
When Sticky Rice Climbs Into the Drinking Cup

When Sticky Rice Climbs Into the Drinking Cup

Mango sticky rice is entering smoothies and teas as a real chewy layer, revealing a sharp divide between sensory fidelity and easy café operations.
Stingless Honey Is Becoming a Species-Labeled Pantry

Stingless Honey Is Becoming a Species-Labeled Pantry

Brazilian retailers sort stingless honey by native bee species, but verification, handling and repeat demand will decide whether terroir becomes a durable.
Protein Desserts Are Trading the Fridge for the Microwave

Protein Desserts Are Trading the Fridge for the Microwave

New U.S. launches join Australian and European protein mug-cake mixes that shift dessert from the refrigerator to pantry powder and final home cooking.
WBC Weekly Top 10 — Build-Your-Own Mini-Plate Brunch

WBC Weekly Top 10: The Food Trends You Can’t Ignore Right Now

The 10 strongest new food trends added to WBC last week, ranked from #1 to #10.
Black Coffee Is Learning to Borrow a Latte’s Texture

Black Coffee Is Learning to Borrow a Latte’s Texture

Aerocano is turning espresso, ice and air into a creamy black coffee. The opportunity is texture without milk; the constraint is repeatable service.
Monthly Food Trends October 2026

Monthly Food Trends October 2026

WBC WEEKLY Found your kind of food rabbit hole? We’ll bring the newest signals to your inbox. No endless scrolling,…

Monthly Food Trends September 2026

Monthly Food Trends September 2026

September was the month familiar foods learned new tricks. Sweet potato became an entire seasonal flavor system, salmon turned into…

Monthly Food Trends August 2026

Monthly Food Trends August 2026

August was the month protein escaped the protein aisle. It moved into fast-food burgers, South American comfort snacks and even…

Monthly Food Trends July 2026

Monthly Food Trends July 2026

July’s food trends show how established brands are creating attention by moving familiar products into new countries, dayparts and cultural…

Monthly Food Trends June 2026

Monthly Food Trends June 2026

June was a month of split personalities in food culture. One side became sharper, smarter and more adult: verjus spritzes,…

オリジナルチキンバーガーズ (Original Chicken Burgers) by KFC Japan

KFC Japan Rebuilds Chicken Burgers From the Meat Up

For a fried-chicken chain, KFC Japan has spent decades with a strangely unresolved burger. Its bucket chicken carried the brand’s identity; its Chicken Fillet Burger used a different, breast-meat logic. On 14…
Steak Flights Turn Menu Anxiety Into a Shared Upgrade

Steak Flights Turn Menu Anxiety Into a Shared Upgrade

Steakhouses are selling several cuts at once, turning menu uncertainty into a shared tasting while adding new pricing and kitchen risks.
Wild Bite Club trend report

Top 5 Asian Food Trends: Gochujang ☆ Is One of the Fresh Signals to Watch

The newest asian food trends: Kimchi ☆, Gochujang ☆, White Glutinous-Rice Yogurt. See which fresh signals are leading the latest WBC ranking.
Fast Food Hands the Final Seasoning to Customers

Fast Food Hands the Final Seasoning to Customers

Shaker fries, wings and KFC MIX’D turn packets and bags into temporary kitchen equipment, separating stable base foods from rotating flavour.
Immersive Dinner Shows Are Turning Menus Into Timetables

Immersive Dinner Shows Are Turning Menus Into Timetables

Projection-mapped dinner shows scale through fixed courses, timed service and ticketed certainty—but rigid choreography may limit repeat demand and.
Gas-Station Sushi Is Becoming a Logistics Product

Gas-Station Sushi Is Becoming a Logistics Product

Commissaries, EV-charging markets and chef-led fuel-stop restaurants reveal the operating systems making roadside sushi more credible.
Dessert Tasting Menus Are Learning to Share the Room

Dessert Tasting Menus Are Learning to Share the Room

Dessert tasting menus are turning cafés and dining rooms into reserved pastry experiences, testing whether the same space can sell a second occasion.
Fondue Is Shrinking to Fit the Weeknight Snack Table

Fondue Is Shrinking to Fit the Weeknight Snack Table

Ready-to-heat cheese cups and bakes turn fondue into a smaller sharing occasion, but their survival beyond winter remains the real commercial test.
Wild Bite Club trend report

Top 10 Latest Health & Vitality Trends: The Newcomers Reshaping This Month’s Ranking

The newest health & vitality trends: Mood & Mind Retail Beverage Sets, Everyday Protein Fortification, Fruit-Forward Apple Cider Vinegar Sodas. See which fresh signals are leading the latest WBC ranking.
Fast Food Has Started Raiding Its Own Borders

Fast Food Has Started Raiding Its Own Borders

Global fast-food chains are importing overseas menu ideas, turning local products into tested prototypes that can travel after recipes are rebuilt.
Ramen Loses Its Broth and Gains New Occasions

Ramen Loses Its Broth and Gains New Occasions

Brothless ramen is moving from specialist mazesoba shops into pantry packs and fast-casual menus, trading soup ritual for portability and sauce.
Two restaurant workers assemble a small wrap and compact sandwich on a bright red tray at a stainless-steel service counter.

Mini Entrées Are Becoming Fast Food’s New Value Engine

Fast-food chains are shrinking burritos, wraps and sandwiches into mix-and-match snacks designed to lower entry prices and grow add-on orders.

2026 Trend Leaders