Chiikawa & Happy Meal

McDonald’s Japan hit a nerve again with a limited edition Happy Meal featuring “Chiikawa,” a beloved character from Japanese anime culture. The toys triggered a surge in family and collector interest, especially on TikTok and Instagram, where “unboxing” videos of the meals went viral. It’s not about the food – it’s the fusion of fast food and pop culture that makes it irresistible to Gen Alpha and nostalgic millennials.